Green recession tip: Buy to save
You’ve probably heard the economic downturn’s good news for the environment because people aren’t buying unnecessary things. But the economic downturn can actually mean people ARE buying things — energy-efficient things, that is. The Shelton Group just released a study (PDF) showing that consumers are willing to buy green even in this down economy — if their purchases save green. And the most attractive green purchases are those that start saving green immediately. For example, of the people
