TTAB Reverses Mere Descriptiveness Refusal of ?MASTER PLUMBER? for Plumbing Products

Reversing three Section 2(e)(1) refusals to register, the Board found the mark MASTER PLUMBER not merely descriptive of a variety of plumbing items, including sump pumps, garbage disposals, toilet repair parts, faucets, and ventilating ducts. It concluded that the goods “appear to be goods which ‘do-it yourselfers’ or others who are not master plumbers could and would purchase,” and that these purchasers would see the mark as merely suggestive. In re True Value Company, Serial Nos. 78841512, 788

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